This is exactly the kind of video media people need to post to YouTube:
In a little under three minutes, these two WGN anchors showed their unique personalities. They've thoroughly choreographed this handshake during years of commercial breaks. The video is quirky enough to make you laugh - but shows subtle dedication and professionalism.
At the end of the day, what can one local news station offer that other stations can't? All local news stations offers news, but many watch one station in particular for the people they recognize. Make your anchors likable and you'll keep all eyes on you.
YouTube is a way to make yourself stand out. Don't be surprised if this video goes viral.
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