Many Facebook users are "Facebook friends" with people they don't know or care about. This ironic reality of social networking is riffed on often by cynical young adults with more "Facebook friends" than real-life acquaintances.
That's what makes the Whopper Sacrifice such a clever strategy in Burger King's quest to win over those crazy kids with integrated marketing communications. The challenge Burger King poses to Facebook users: get rid of 10 Facebook friends for a free Whopper. Oh, the potential drama!
But why is "defriending" - that dreaded social slap-in-the-face - so offensive, especially if you honestly don't know your "friend" very well? After all, the taboo of defriending is what makes this campaign interesting. The answer looks pretty obvious; passively maintaining a Facebook friendship takes no effort, but one actually has to go out of his way to defriend someone. Ouch.
I gotta say, I'm pretty hungry after reading this website. Who will I sacrifice?
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